Redix

The Client

Redix has been a staple of Wrightsville Beach since 1969. It’s the first stop for vacationers, known for being the go-to store for beach supplies and apparel. Redix has served the Wrightsville Beach community for over half a century, providing everything from beach gear to in-house branded apparel.

The Challenge

Redix needed an e-commerce platform that was not only easy to update in-house but also provided an enhanced user experience (UX). The challenge was to integrate a seamless inventory management system to keep online and in-store stock levels consistent in real time. Additionally, due to popular demand, Redix wanted to promote their in-house apparel line with high-quality product photos and feature these prominently on their site.

The Results

Tayloe/Gray’s team delivered a fully redesigned e-commerce website built on the Shopify platform, tailored to meet Redix’s specific needs. The new site boasts a superior UX, allowing customers to navigate through products and make purchases easily.

We integrated a robust inventory management system, ensuring that online sales reflected actual inventory and updated the stock in real-time for their point-of-sale system. Our team also designed a user-friendly backend, enabling Redix staff to update products and analyze user metrics effortlessly. To enhance the site’s visual appeal, our in-house studio captured high-quality photos of Redix’s branded products.

Explore our work at redixstore.com.

Client Snapshot

eCommerce icon eCommerce
Custom Web Development icon Custom Web Development
Photography icon Photography
Brand Identity & Visuals icon Brand Identity & Visuals
Digital Marketing icon Digital Marketing
Brand Strategy & Development icon Brand Strategy & Development

Branding

Fonts Image

The T/G design team created a new fresh logo for the website. We also used fun and refreshing colors to enhance the already established brand.

Design

When we were asked to create a new website for Redix our design staff decided to pay tribute to the legacy this brand has at Wrightsville Beach. Since they have been around since 1969 we created a new look a feel that has a fun and retro feel. You will notice the filters on the lifestyle photography as well as the colors we used for the site.

Technology

Tayloe/Gray’s team delivered a fully redesigned e-commerce website built on the Shopify platform, tailored to meet Redix’s specific needs. The new site boasts a superior UX, allowing customers to navigate through products and make purchases easily.

Photography

When building an eCommerce website the product photography is a very important part of the process. We brought products into our photography studio and shot several angled photos of their products. Below are just a few examples of the photography that was completed for Redix.

The TG team really did a fantastic job creating the new website. We are thrilled to be using the Shopify platform to manage our eCommerce site.

Daniel

Purposeful Marketing. Proven Results.

You need a brand, design, technology and marketing partner.

Everything we do is designed to get you noticed.

What can we help you with?

"*" indicates required fields

Name*
I am ready for (check all that apply)*

Wanna Work With Us?

We'd love to work with you too. Get in touch, and tell us about you and your business.

Let's Talk