Knowing that many people would be checking Festival events on social media, we crafted a consistent visual appearance across the Festival website, Facebook, Twitter and Instagram. Along with social updates, TG provided photography at nearly every event, thanks to technology and a gracious mobile data plan. Photos were shot with a Canon DSLR, delivered via WiFi to a smartphone, and uploaded instantly to social channels. This let social followers view photos from events in real-time, rather than hours or even days later.
To introduce Festivalgoers to the social media channels, TG created the award-winning “Facebookmark,” which was distributed throughout the Festival.