Branding

NC Azalea Festival

Branding the 2013 North Carolina Azalea Festival consisted of designing a new logo to capture the essence of the Festival and what it means as a historical part of Wilmington. The community was also engaged during the branding process through a tagline contest held on social media, with the winner being “Southern Charm in Full Bloom.” TG also helped Festival staff utilize various social media channels, consolidate photo galleries, and create new hashtags.

We also created new branding for Azalea Festival Main Stage, the outdoor music venue that needed a fresh rock ‘n roll feel.