Our team worked alongside a brand team to redesign the Duke Energy Retail website and energy plan enrollment process. We built the site map and wireframes to help organize the website flow and outline the key content pieces. For this project we also wrote fresh content and developed a new design using brand standards to stay true to Duke’s mission. Google Analytics was implemented for the website in order to continuously monitor use and easily make updates based on insights.
SwitchOnOhio.com is another website that we helped to launch. The site is a comparison tool of alternative electric and gas suppliers across the state of Ohio. Our team added in an “offer calculator” function that allows customers to see their savings figures for various plans. The site streamlines clear and simple sign up access for customers to click and be sent to individual suppliers websites.