Expanding beyond direct mail, TG was tasked with creating and executing an Email Marketing campaign. Starting from the ground up, we mapped out the most effective approach for the complete campaign. Starting with a distribution list provided by the client, we proposed multiple creative approaches for customer retention and renewal. Continually looking to expand distribution, we crafted custom landing pages and information outreach campaigns to capture additional leads. A multi-tiered campaign was then created to reach out to each new lead with targeted email messages based on information provided at signup, improving overall conversion rates.