Announcing GA Support for Accelerated Mobile Pages (AMP) Analytics.
Whether you were watching for the game, the halftime show, or the ads, this year’s showdown between the Broncos and the Panthers made it a Super Bowl to remember.
Five, four, three, two, one. What keeps people watching after the first five seconds? What can science tell us about the art of video advertising? We took a peek behind the data curtain to see which creative choices capture audiences’ attention.
The online retail ecosystem is fast evolving, and increasingly, shoppers no longer simply go to the nearest store. Rather, they grab the nearest digital device. And with the world at our fingertips, why only shop domestically?
Over the past year, responsive design has become quite the hot topic in the web design community. If all the buzz has you feeling like Rip Van Winkle waking up in the 21st century, this summary will help you catch up with the times.
The government releases its dietary guidelines every five years, and the recent release couldn’t have come up at a better time, with many Americans focusing their New Year’s resolutions on health and wellness.
While people with higher incomes tend to have more access to tech advancements at their collective fingertips—be it that trendy new tablet or a streaming service with a much-ballyhooed program—consumers that make less money actually spend more time with the media they’re spending their hard-earned money on!
While traditional channels remain go-to options for most marketers, there’s no denying the growing importance of mobile, particularly as smartphone penetration in the U.S. hit 80% in September 2015. So where does mobile fit in these days?
It’s no secret that emotions are central to advertising. They’re at the heart of the relationship we have with brands. They drive our nonconscious decisions and play a major role in our conscious decisions, too.
In a way, red blends are currently the craft beer of the wine category. They’re hip, different and trending. They also have a higher price point than several other single varietals. And both their trendiness and price point are having an impact on sales.
By the year 2020, the retail and manufacturer landscape will undoubtedly change. But despite the myriad ways trends could shift, one thing will become increasingly salient for retailers: They need to pay attention to Millennials.
Everyone’s creating all this online content, but does it matter? More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels?