Headquartered in Charlotte, NC, Duke Energy Corporation is a Fortune 250 Company with 150+ years of service
and is the largest electric power holding company in the U.S.

Duke Energy Corporation partnered with Tayloe Gray (TG) to develop an integrated marketing program to introduce, educate, and enroll customers in a new online energy management portal. TG implemented a multi-phased campaign strategy using segmented customer groups, personalization, and variable data printing to increase response rates.

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TG’s creative execution within very fixed brand standards worked very well with our targeted segments. They partnered well across two Duke entities and a number of vendors. Always professional, flexible and reasonable, we will look to them for future assignments.
 
Laura DiFraia – Managing Director, Strategic Initiatives – Duke Energy