Kampgrounds of America (KOA) has been helping family and friends enjoy the great outdoors near and far from their home for more than 50 years. Folks on our team have collaborated with KOA corporate as well as eastern North Carolina KOA campgrounds for more than a decade. Some of our work thus far includes but is not limited to managing the overall marketing program, developing digital display boards, photography, and coordinating Google street views for the local Wilmington, NC KOA.

Marketing Collateral

With a primarily vacation-based industry, finding just the right time and place to catch the eyes of potential customers can sometimes be difficult. Working with Eastern North Carolina KOA Campgrounds, the TG team handles design and development of all marketing collateral for print and digital. Whether a brochure to introduce customers to the selection of Eastern NC Kampgrounds, rack cards to live in the most-traveled and loved restaurants and roadside attractions, signage for all occasions, or an attention-grabbing word cloud celebrating some of the best compliments their guests have shared, TG has helped Eastern North Carolina KOA Campgrounds spread the word.

Web Development

Tasked with creating a separate web presence for the Eastern North Carolina KOA Campgrounds, TG went to work building a custom theme using a WordPress CMS, fully-integrated with the existing corporate KOA website for vacation bookings. This enabled simple updating of all campground amenities, photos, current events and more directly from the campground staff itself, making sure that everything is always up-to-date, exciting, and visually captivating for web visitors. By utilizing the expandability of WordPress, TG was able to connect the Digital Display that greets each visitor to Wilmington’s KOA with an RSS-delivered photo stream of local attractions. And because everyone should be able to virtually visit their vacation destination, TG incorporated Google Business Photos with a Street View Technology virtual tour.

Project Snapshot

Promoting the Great Outdoors

  • Two NC Kampgrounds
  • 18 Email Campaigns
  • Digital Display with CMS Integration
  • Paid Search Campaign Management
  • Full-Service Account Management

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Email Marketing

Email Marketing is an important part of KOA’s digital marketing strategy, reminding customers of specials and new campground features, or simply to remind them of how wonderful – and how long ago – their last KOA camping trip was. Working with Eastern North Carolina KOA Campgrounds, TG developed and implemented a full and ongoing email marketing strategy including the monthly “Koastal News” HTML newsletter. Working directly with the individual Eastern NC Campgrounds and keeping everything perfectly within the overall corporate branding, our team regularly encourages visitors worldwide to discover Eastern NC and the benefits of staying with KOA.

TG’s work is outstanding. Year after year, they have delivered strategic marketing programs that have positioned our franchises among the top performing campgrounds in the KOA system. The TG team has become a huge asset to our business.
 
Joel Tomaselli, Owner, Wilmington and New Bern Kampgrounds of America