With a need to overhaul their eCommerce website, G-Code Tactical Holsters reached out to Tayloe/Gray to develop a state-of-the-art website that would facilitate increased sales and set the ground work for future growth within the company. From photography to custom videos, product SKU development to creative design, our team has worked hard to create an elevated and highly functional new Commerce website for G-Code.

Web Development

G-Code Tactical Holsters reached out to our team with an already successful but seriously outdated eCommerce website in need of a complete overhaul. We began our web development and design from scratch, taking the time to understand their current processes and their needs as a company in order to improve the buying process for the end consumer. Starting with SKU development and quality product photography, we built a robust fully-responsive site that met all of their demands and set the groundwork for future growth and development within the company.

See our work at:
https://www.tacticalholsters.com

Video Production

Versatile, capable, and light-weight, the G-Code Scorpion Softshell is a tool pouch built specifically for rifle and pistol magazine retention and manipulation. G-Code needed a product promotional video that would help showcase all the great features. We shot the promo in our 2nd Space Studio, utilizing a high frame rate camera to ensure extra smooth rotations on the product. Our videography team also mixed in some high contrast lighting, an authoritative voice over, and epic music track to wrap up this outstanding production. Check it out.

Project Snapshot

100% Made in the USA Since 1997

  • Fully Responsive Custom Website
  • Dealer Locator
  • 250,000 Product Sku’s
  • Inventory Variants
  • Custom Photography
  • Product Swatch Color Switching
  • Social Integration

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Photography

The new eCommerce website needed lots of great product photography. To start, we snapped a collection of standard product photos, designed to show off all the color combination and different views of each of the holsters. Once we finalize all the product photography, we directed and shot lifestyle imagery to show their dynamic products in action. The lifestyle shots took a lot of time, but the end result provided G-Code with the captivating images they needed to make an impact with their consumer base.

Our website has taken a drastic leap forward in look, navigation, imagery and back-end functionality; all due to Tayloe/Gray’s vast expertise and professionalism. With professional quality product and banner imagery, they’ve brought the look and feel of our site to a much more modern, sleek feel that is perfectly optimized with today’s tablets and smart phones in mind. From the look and the feel to valuable marketing strategies, SEO and Mobile Optimization, Tayloe/Gray continues to help us innovate, not only our online presence and webstore but also our outlook. We’re looking forward to a long partnership.

 

Scott Evans, G-Code Tactical Holsters