Upcoming Panel Discussion, Advertising Alternatives for your Small Business
Andrew Gray of TayloeGray is excited to participate as a speaker at Cape Fear Community College’s panel discussion, Advertising Alternatives for your Small Business, on Wednesday, October 19th. The purpose of this discussion is to help business professionals keep up in the fast-paced world of advertising. Our main man is a marketing expert with 13 years of experience in business consulting and advertising. TayloeGray has worked with businesses in just about every industry, and our experts have extensive knowledge on what is necessary for Wilmington’s struggling economy, as well as in your particular industry. Hear what we have to say regarding best advertising practices and innovative new ways to stay ahead of the game. Other industry professionals will be sharing tips and attendees are welcome to ask questions.
Register on CFCC’s website to get insight from Andrew about the different aspects of advertising, including: television, radio, newspaper, direct mail, specialty publications, and most importantly, internet advertising. Search engine marketing will continue to be the largest of interactive tactics, and Andrew will cover how to get the most out of Search Engine Optimization and Pay-Per-Click Advertising. Companies, no matter how big or small, need to utilize analytics to conduct trials and determine the Return on Investment and conversions of their interactive marketing approach.
The options of today’s small businesses are to learn the newest concepts or fall behind their competitors. Prior to the information session, please consider your customers’ preferences and expectations so that you have an idea of which channels drive the desired actions from your audience. Know your business and we will be glad to discuss areas in which you may want to improve. See you at 6pm on Wednesday!