Should you get a redesign on your website?
As businesses we all have duties regarding our marketing and branding of companies. Having a website for your business is pretty much essential now these days. The internet is the number one method of searching for information. Each business needs to have the responsibility of the upkeep of their website while being in business all these years.
Some businesses update their sites daily, weekly, and monthly. Those kind of updates are usually small and sometimes just news posts about the company. After so many years it hits you that you want to create something new or redo your website.
The reasons you should want to do a redesign on your site would be to improve usability, update your brand, or take your site into a new era. Make sure though when you do a redesign that your past followers will still recognize your website. People love consistency. Remember careless planning could seriously hurt your website along with your rankings. You want to make sure you have people who know what they are doing.
When you are asking for your site to be redesigned you want to make sure that you change the look, but not the feeling of the site. Always remember the looks are great and fun, but content is always king!
Here are some examples of sites that we redesigned for their companies and the transitions from original to end product.
We took the hunting site from a look that worked well a few years ago and modernized it. We updated it with a fresh look, social media integration, an easy upload gallery, and a news page for the latest posts.
A Wilmington based men’s business apparel store tasked us to take their site to the next level. We took it from a normal blog style website and turned it in to an informational business site. We gave the logo a modern look and made an easy product upload system for their site. We also included social integration into the website so customers can “like” products and share it on their facebook page.